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First Magazine Dedicated to Korean Spa Industry

When the average consumer ponders worldwide spa destinations, Korea might not be the first place that comes to mind. However, with the recent launch of the first spa magazine in the country, that perception may be about to change.

In May 2005, YES Media Group launched Korea's first spa consumer and trade monthly magazine, Spa Life. The publication targets both young and senior Korean audiences and travelers, featuring articles about specific Korean spas, as well as industry news. It also plans to cover internationally renowned resorts for Korean honeymooners and travelers. According to the publisher, Ha-Young Song, the magazine plans on being "a leading information hub for Korea's spa industry and its consumers."

Reference: E-mail from Ha-Young Song, publisher/managing editor of Spa Life and president of YES Media Group, Co. Received July 28, 2005.


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