New Organization Will Evaluate Spas
Greenville, Del.- There are many types of corporate and industry awards: The Good Housekeeping Seal of Approval, the award for Motor Trend Car of the Year, four-star restaurants, or a five-star hotel. Now a new organization is evaluating spas on how they manage their business and satisfy their customers, and recognizing spas for achieving and maintaining high quality standards.
SpaQuality LLC is an independent observer of the spa industry and offers certification upon reaching certain criteria in several categories. SpaQuality LLC's mission is to promote the advancement of the spa industry by setting standards, educating professionals and the public, measuring the performance of services, and certifying those that meet the quality system requirements. In essence, they are giving the "white glove test" to the spa industry.
The evaluation process is so rigorous, as of this date, no spa has met the requirements of the International Standards of SpaExcellence. However, all spas that have been evaluated have received detailed feedback that they are using to improve their business, and understand what it takes to become certified.
SpaQuality's Managing Director of Operations is Julie Register, formerly the spa guide for About.com and a leading expert in the spa industry. Her partner is Linda Bankoski, Managing Director of Education and Assessment. She is an expert in the field of quality management and has many years of consulting and training experience.
"We wanted to bring some kind of uniformity or code of conduct to an industry as diverse as the spa industry," said Register. "We feel that by giving an incentive to spas and recognizing them for their achievements, it will ensure the quality of these businesses and allow clients to feel they are receiving the best possible experience."
Evaluations are based on four different areas of spa operations: quality system processes, guest experience processes, operations support processes, and quality system improvement processes. Managing these processes helps spas know which parameters they must meet to satisfy their guests and to ensure continued excellence in the industry as a whole.
For more information, visit www.spaquality.com.
Source: Press Release. Will spas measure up and make the grade? SpaQuality LLC. July 8, 2005.