The Marketing Demographics of a Day Spa-Goer 2005 Now Available from the Day Spa Assocation
The Day Spa Association has recently released its third marketing demographic study based on a survey questionnaire on its Web site. The study compares two years of statistics against the previous 2 two-year studies to provide an overview of spa demographic developments over the past six years. In addition to demographic statistics, the study reviews spa-goer spending habits, specific treatments, sales and travel preferences.
"This study contains important demographic information about the spa-goer that will allow [spa proprietors] to more effectively market to this growing segment of clients and contains important information that will give you insight into their preferences, needs, praises and complaints," said Skip Williams, a member of the Day Spa Association's advisory board.
To obtain a copy of the report, contact the Day Spa Association at 201-865-2065 or visit www.dayspaassociation.com.
Source: Press release. The Marketing Demographics of a Day Spa-Goer 2005. March 2005. www.dayspaassociation.com.
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