SPAA Industry Study Now Available
The Spa Association (SPAA) recently announced the results from its SPAA Industry Study , conducted by Opinion Site Research. Some of the trends discovered include:
- 44 percent of respondents believe spas are too costly;
- 55 percent of respondents would prefer to go to a spa with a friend, while 35 percent would prefer to go it alone;
- 73 percent prefer to go to a day spa close to home; and
- 38 percent said quality of service is the number one reason they would consider going to a spa, while 46 percent said that quality of service is what would keep them coming back.
Other topics in the study include medical spa preferences, popularity of services, theme preferences, purchasing habits, amenities, destination and resort spa preferences, and annual visit spending habits, among other things.
To purchase the study, visit www.thespaassociation.com or call 970-207-4293.
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