Author's note: This five-part series is designed to explore
the language of nature as it relates to the spa experience.
"I ask not for a larger garden, but for finer seeds" ~Russel
In the natural cycle of growth and decay, autumn is the time to
celebrate the harvest, the fruits of one's labor, and seeds that
grow full. It is also a time to embrace the cycle of change, as
autumn is also the season that sows the seeds of decay. This is,
of course, natural and inherent to the living process. The intent
of this article is to juxtapose the transformation and symbolic
hope found in the seeds of autumn with the precarious and unpredictable
social environment or "soil" we find ourselves in.
Throughout this series, I have used the language of nature as a
metaphor for exploring and deepening the essence (or ousia) of the
spa experience. Integral to this concept is the idea that "spa,"
like "nature," is not a thing to measure and dissect; rather, it
is an energy event waiting to happen - an energy event waiting to
dance. Autumn is the season of celebration, change and regeneration.
Sensing and experiencing the quality of this beautiful season is
an excellent way to contemplate change and growth from both a personal
and spa business perspective.
Think of all you have learned as a pioneer in the wellness/spa
industry. Remember where the industry was 10 years ago? Look at
it now. Then consider how the contemporary massage movement has
been a major inspiration in this cultural evolution. Congratulate
yourself. You have been an active participant in creating a next-generation
industry. We have helped create a culture that is more health- conscious
through healthy food, exercise, herbal therapies, massage, spiritual
awareness and other integrative health therapies.
Yet in the midst of this positive evolution, we find ourselves
facing many global challenges that are, arguably, the worst since
humankind has occupied the planet. Water quality and availability
are horrible, global warming has increased, new and old diseases
are at epidemic levels, social violence is on the upswing, insidious
wars have spread, and health costs and poverty are escalating. These
are just some of the problems that continue to threaten our well-being,
both individually and socially. Culturally speaking, this is not
good soil for seed sowing.
What will we make of autumn's seeds? As seeds symbolize food that
is concentrated and rich in nutrients, the autumn seed "energy"
can be used in a number of ways. It can be eaten, stored, rooted
or rot. This is an interesting concept to consider from a spa business
or personal-growth perspective. We need to take inventory of our
emotional, spiritual, physical and financial resources. We must
take care to gather, distribute, store and plant our resources in
a balanced way. Ideally, we will conserve some of our energy (potential)
for the future while feeding our drive to actively create for today
It is time for us as individuals and an industry to mature and
prepare for our next professional transformation - for the next
level of our work. We need to remind ourselves why we have chosen
this path. What kind of seeds are we planting for the future? Whether
the next level is expanding or opening a new facility, stepping
up on the career ladder, volunteering for a social cause or moving
in an entirely different direction, it is our time to evolve.
The potential within the seed is in all of us - it is part of nature's
synergistic mystery. The seeds we sow are not for us alone. We inherit
much through the seed - our genetic lineage, cultural story, the
potential of our life path - hence, we have much to give back. The
seeds of autumn symbolize this dynamic relationship between a healthy
living environment and optimal professional and personal fulfillment.
That is why, as the spa industry helps to evolve the next paradigm
shift, we also must become voices for the earth. This means eliminating
waste in our personal and professional lives and using precious
resources more consciously. It was encouraging to find focus groups
and classes at the ISPA conference in Dallas this month devoted
to how the spa industry could become more active in self-monitoring
our waste and move forward on these issues that affect so many.
I look forward to updating you in future articles and would appreciate
ideas you have on this issue.
As we immerse ourselves in the beginnings of this major paradigm
shift, we know that historically change occurs as the older generation
dies out. But I have greater hopes for us: I believe that we, the
"older generation" need to open up, sprout some new leaves and dig
deeper roots. The world is too complicated. We can't leave the next
generation to fend for itself. I believe that together, by actively
re-evaluating and refining our environments at home and in our businesses,
we can reverse the trend of pollution, war, global warming, and
When the environment is strong, healthy and beautiful, it will
create future generations that are vital and sustainable. It was
only 2,000 years ago, when one of the greatest cultures of all time
- the Roman Empire - poisoned and sterilized itself by contaminating
food and water with lead, a mineral that was in high demand by the
social elite. Let's learn from the past and reach into the seeds
of the future.